Tween Skincare: Trends, Risks, and the Future of Young Skin.
The skincare industry is witnessing an intriguing shift with tweens (ages 8-12) increasingly adopting skincare routines.
the market shift
Brands like Bubble, designed specifically for teen skin and backed by influencers, are gaining popularity among this age group. However, they're also drawn to more aspirational brands like Drunk Elephant, despite them not being tailored for younger skin!
This trend is mirrored in the market, as seen with e.l.f. Cosmetics experiencing a whopping 203% increase in their stock price. Their winning combination of affordable pricing and effective marketing resonates strongly with the tween audience. Furthermore, projections by Statista indicate that the baby and child skincare market is set to expand by 7.71% annually, hitting a global value of $380 million by 2028, and the momentum doesn't seem to be slowing down at all!
why are tweens drawn to skincare
The appeal of skincare to tweens is greatly enhanced by the cool online aesthetic and the aspirational nature of the trend. Skincare fridges and visually appealing products feed into a desirable lifestyle often showcased on social media. This age group is not only drawn to the fun and interactive aspect of skincare routines but also sees it as a way to connect with older family members and emulate admired online trends like achieving 'glass skin'. Engaging in skincare routines is becoming a pivotal part of their growing-up experience, akin to experimenting with makeup. It's a blend of self-care, embracing a routine, and the excitement of stepping into adolescence. For tweens, adopting these practices is more than just skin deep – it's about identity, community, and participating in a shared, aspirational wellness culture.
The increasing interest of tweens in skincare raises critical concerns. Dermatologists warn that young skin exposed to a variety of products, particularly those designed for older skin, risks irritation and long-term damage. This sensitive demographic, seeking to assert their independence in skincare choices, needs guidance that is both understanding and respectful. It's important to offer empathetic and age-appropriate advice that aligns with their desire for independence and respect, ensuring their skincare journey is both safe and fulfilling.
Recommendations for a Tween Skincare Routine
WHICH CLEAR SKIN DAYS PRODUCTS ARE SUITABLE?
GET IN TOUCH
We hope that you've found this blog helpful - if you have any questions or would like to share your skincare journey with us, we'd love to hear from you. You can get in touch via the form below or by DM on IG.