Acne awareness month: sam's story

During Acne Awareness Month, we've been speaking to people about their own skin journeys. Has your skin ever impacted your confidence, both positively and negatively? How has your experience with acne changed over time? What message would you give to anyone who is experiencing the same skin concerns as you?

We have heard from our amazing Clear Skin Days community, as well as the members of the Clear Skin Days team. In this blog, we asked the founder of Clear Skin Days, Sam Murton, about her own experiences with her skin and how it led her to launch the Clear Skin Days skincare brand.

where it started

Clear Skin Days is an anti-breakout skincare brand made simple, founded in the UK with an affordable, accessible range of vegan, cruelty-free products. Created on the belief that skincare doesn't have to be complicated, it focuses on focused, skin-supportive ingredients and simple routines to help keep breakouts under control.

Tell us about what led to you deciding to launch CSD?

"My career led me into the beauty industry, originally working for design agencies who partnered with well-known high street beauty retailers here in the UK. I realised it was an industry I really enjoyed working in, and eventually moved to help start-up a UK skincare brand. 

After a few years, I wanted to start up my own company, after recognising that the skincare market didn't always feel like it was for people like me. I spend most of my teens feeling awful about the acne I was experiencing, and it hugely impacted my own self-confidence. Sadly, pretty much no photos of me exist from that time as I couldn't even bring myself to look at them, something that makes me feel I lost out on enjoying my teenage years. I realised that I wanted to change that for other people, and that supporting others on their own acne journeys was where I could make a difference in the skincare industry".

csd skincare mission

Sam Murton, skin positivity, acne awareness week, beauty trends, skincare founder

"From working in the beauty industry, I could see that so many people found skincare confusing. When I was trying to treat my own acne, I ended up chopping and changing products all the time trying to find some magic solution. My skin was red and sore, and I became more disillusioned with skincare - it wasn't fun or enjoyable, just something to battle with. Over the last decade, the choice of skincare out there has become even bigger, with a huge range of ingredients, brands and products. Not everyone is a beauty junkie, myself included, so it can be hard to know where to start with knowing what's right for you.

I realised that there was space for a brand that focused on breakouts, but in a straightforward, honest way. I wanted to create a skincare range that felt like it was for everyone, could be easily understood, and yet still felt like it could be enjoyed. Just because you have spots & breakouts, doesn't mean you should only be able to use the medical-type brands in the pharmacy area. Skincare should be a self-care moment just for you".

Sam's skin journey

How does your skin impact your daily life?

"Even now that I'm older, I've been surprised at how I still experience breakouts, especially when I'm stressed! Couple this with the hormonal changes that come with getting older, I can feel like I'm trying to treat a range of different issues all at once.

Being honest, I know I always feel more confident about being on camera (e.g. on social media) if I'm feeling good about my skin. If I'm not, I know it can impact how happy I am to put myself out there, which I always need to as a small business owner".

woman with glowing beautiful skin

Do you think the beauty industry always advocates for realistic beauty standards, and uses accurate images of what real skin actually looks like?

"It's definitely got better, and some brands do use real images and models now, far more than when I started working in beauty. However, I think it's still got a long way to go. That's why we try and always use images that are unfiltered, as everyone should feel comfortable to discuss real skin. It does concern me that social media in particular does not always accurately represent what skin actually looks like for the majority people, which can make people feel like they aren't good enough. The more we are honest about skin concerns like acne, the more open everyone can be in sharing and supporting each other on their own skin journeys".

What message would you give to someone who has experienced the same skin issues as you?

"When I was a teenager I wish I had been told about keeping skincare simple. Experimenting with lots of different things definitely didn't work for me. I also wish I had also accepted myself more, as things can pass you buy when you worry to much about what other people think or what you look like.

Nowadays, I would advise anyone to be kind to themselves and others about their skin. There is an amazingly supportive skincare community out there, and it's easier than ever to connect with people if you have any worries or concerns about your skin. 

Finally, just remember that skincare is always a journey! There is no overnight answer to perfection, which doesn't exist anyway. Just enjoy skincare for what it is, a great way to give yourself a little boost everyday."


We hope that you've found this blog helpful - if you have any questions or would like to share your skincare journey with us, we'd love to hear from you. You can get in touch via the form below or by DM on IG. 




Tips, Information + Advice
Need more information or advice? Take a look at more of our blogs - always here to help!
Acne Awareness Month: Sams story
Louisa 2024 Acne awareness month: sam's story During Acne Awareness Month, we've been speaking to people about their own skin...
The Skin Positivity Movement
Louisa 2024 the skin positivity movement explained During Acne Awareness Month, we thought it was a good time to take...
Who gets acne and why? The basics of acne in Acne Awareness Week
Louisa 2024 DO I HAVE ACNE? the basics of who gets acne and why - acne awareness week We are...
Spotlight on body acne
LIZZY MAY 2024 SPOTLIGHT ON BODY ACNE Up to 9.4% of the global population have developed acne at some point...
Are TikTok trends dangerous for your skin? Understanding TikTok Skincare Fads
lizzy may 2024 Are TikTok beauty trends dangerous? Understanding TikTok Skincare Fads TikTok has become a breeding ground for all...
Intern POV: A Guide to Affordable Skincare Swops
sharon APRIL 2024 A BEAUTY BRAND INTERNS guide to affordable skincare swops Every time you decide to treat yourself to...